This year’s game developers conference was chock-a-block with new ways of thinking about games – not only from a design perspective alone, but from how the experience is delivered across multiple channels, and how people can pay for the experience in completely new ways.
My first two days of the conference was with economists and attorneys. What’s up with that? It seems as if the entire games industry is maturing now, attracting the classic social sciences with basic knowledge of how markets work and how products are diversified. Even though it was a strange feeling being on a game developers conference not talking to designers and programmers, I sensed a new dawn in the way we understand commercial aspects in games – both from a design and a sales angle.
The challenge is to me twofold. We need to understand how to factor in basic economic theory into the game design early on, and we need to be specific about how we measure the performance of the games once launched in order to optimally configure and refresh them. We have a lot to learn from traditional retail sectors!
Tags: Basic knowledge, DJØF, Secondary markets
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